Ram Named Official Truck Partner Of WWE And UFC
Ram is now the official truck partner of WWE, UFC, and PBR. It is the first multi-year auto partner of TKO.
The partnership begins in January 2026 and will see Ram be integrated into live events across TKO platforms.
December 11, 2025, NEW YORK and AUBURN HILLS, Mich. – Ram is proud to announce a dynamic partnership with TKO Group Holdings (NYSE: TKO), that brings together WWE, a global leader in sports entertainment, UFC, the world’s premier mixed martial arts organization, and PBR, the world’s premier bull riding organization. This collaboration unites three of the most electrifying sports and entertainment properties with the strength and durability of Ram Trucks, creating unforgettable experiences for fans across the country.
December 11, 2025, NEW YORK and AUBURN HILLS, Mich. – Ram is proud to announce a dynamic partnership with TKO Group Holdings (NYSE: TKO), that brings together WWE, a global leader in sports entertainment, UFC, the world’s premier mixed martial arts organization, and PBR, the world’s premier bull riding organization. This collaboration unites three of the most electrifying sports and entertainment properties with the strength and durability of Ram Trucks, creating unforgettable experiences for fans across the country.
As the Official Truck Partner of WWE, UFC, and PBR, Ram will deliver exclusive fan activations, custom content, and on-site experiences that showcase the bold capability of Ram trucks. From the iconic WWE ring and world-famous UFC Octagon to the PBR bucking chute, Ram will be at the center of the action.
Elements of the partnership include:
Brand Integration at live events, broadcasts, and digital platforms across WWE, UFC, and PBR.
Exclusive Ram-branded content featuring athletes and personalities from all three brands.
Fan engagement opportunities, including VIP experiences and interactive activations at major events.
As the Official Truck Partner of WWE, Ram will maintain a significant presence across Friday Night SmackDown and various Premium Live Events, including WrestleMania® and SummerSlam®, beginning with its first major activation at Royal Rumble® in January 2026, where it will serve as a presenting partner of the PLE.
Similar to WWE, UFC will showcase Ram within its biggest events, with Ram serving as a presenting partner for selected future UFC numbered events as UFC begins its historic broadcast partnership with Paramount in the United States. UFC will also provide Ram with unique, unprecedented access to UFC events and the flexibility to integrate UFC athletes into its marketing efforts to develop once-in-a-lifetime hospitality programs within its dealer network.
In addition, Ram will entitle the PBR RAM Challenger Series and also present the high-energy event openings in PBR’s four major U.S. tours with Ram trucks visible on the dirt.
TKO previously announced a deal with DoorDash. Fans can learn more here.
