Report: Michael Cole Promoted To Vice President Of Announcing

Michael Cole has been promoted in WWE.

Mike Johnson at PWInsider reports that Michael Cole has been promoted to Vice President of Announcing within WWE. It is unknown what this entails for Cole, who is currently the lead announcer on WWE SmackDown. Cole has been with WWE since 1997 and has been one of the lead announcers on Raw or SmackDown since 1999.


Behind the scenes, Cole has been tasked with hiring, mentoring, and producing announcing talents.

On WWE After The Bell earlier this year, Cole discussed the difficulties of being a WWE announcer when he first started. Cole said, "When I started, Kevin Dunn told me, 'It's going to take your ten years to get comfortable with this product.' It took me ten years to become comfortable with the product. It was right around the 10-11 year mark when I moved from SmackDown to Raw and that is when I finally thought, I sort of have a grasp of what I'm doing. It's not an easy process, especially for someone to come from the outside world into it and do it the way we do things. I've never been completely accepted by a lot of sports entertainment fans. It's difficult compared to guys like you [Corey Graves] who were trained to be a wrestler. This is something you've trained for your entire life and you understand the psychology of what goes on in the ring and understand what's happening in the ring. I had to learn and teach myself that. It was a real difficult thing to do because it was just Jim Ross and myself. Jim, of course, is a legend. I'm just trying to find out what the hell I'm doing. But the bosses stuck with me."

Cole was part of the broadcast team for WrestleMania 36, calling matches solo and alongside JBL.

If you missed anything from either night of WrestleMania 36, check out Fightful's full review of both shows by clicking here.

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