Before she made a surprise appearance as The Joker at AEW All Out, Ruby Soho teased her future with a series of Runaway vignettes.
Soho built anticipation for her next move with the social media videos, leaving easter eggs and clues referencing her past and impending future.
Speaking to "The Doctor" Chris Mueller of Bleacher Report, Soho discussed how those vignettes came together.
"His name is Giancarlo Dittamo," she said. "I've actually mentioned his name before and I think they called him John Carlos and I was like, 'Oh, no.' He and I have known each other and worked with each other in the past. He kind of approached me shortly after my release and had mentioned to me the idea of doing some videos, and then we kind of collaborated on the ideas and the feelings and the experience I had post-release and how I would like to represent that. He just took the ball and ran with it and created this beautiful art that he had created with the videos. He captured those moments and those feelings so well. I just couldn't be happier with them."
Soho continued by saying, "One of my favorite parts of the whole experience was the reaction. Because to me, that's what art is. Interpretation. And there were so many different interpretations to a lot of the Easter eggs that we left throughout the videos. A lot of people were reading into things that weren't necessarily Easter eggs but they kind of wanted them to be. It was really cool to see the close attention people paid to the videos once they realized there were little Easter eggs left for them. I wanted to do [the videos] because I didn't do any interviews aside from Lars' podcasts. I was pretty social media silent after I had gotten released because I felt like that I wanted to take that time for me. I wanted to take that time to just kind of process everything, and I wanted to speak out when I was ready. I think one of the things that I loved about it is that I was social media silent and people didn't really know what the process was after my release or how I was feeling because I wasn't really vocal about it. Those videos really took you on that journey with me of how I was feeling and what I had gone through without me actually having to say anything, which I think is really beautiful."
Soho's destination became known at AEW All Out when she won the Women's Casino Battle Royale, earning a shot at the AEW Women's Championship.
She was unsuccessful in her quest to win the AEW Women's Championship, losing to Britt Baker at AEW Dynamite Grand Slam.
Fightful will have live coverage of AEW Dynamite Grand Slam beginning at 8 p.m. ET on Wednesday.