Serena Deeb Has Taken On A Producer And Coaching Role In AEW

Serena Deeb has taken on new responsibilities in AEW.

Deeb has become one of the top women on the AEW roster in 2021, lauded for her in-ring work and matches against Hikaru Shida. She was sidelined for part of 2021 with a knee injury and during that time, she stepped into a new role with AEW.

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“In the meantime, when I was kind of sitting on the sidelines I stepped into the coaching role and the producing role," Deeb said in an interview with Nick Hausman on The Wrestling Inc. Daily. "Kind of like the stuff I was doing before at the other company,” she said. “I’m helping them with their matches, I am on headset next to Tony calling their matches, talking to the truck, doing all of that. I love that too and, you know what? That has an exhilarating component in itself. Like, especially when you really help and then you watch them go out there and they kill it. You feel like you’re part of that, it’s very rewarding.”

Deeb previously served as a coach at the WWE Performance Center before she returned to the ring with AEW. Deeb stated she wouldn't have left her coaching position in WWE had she not been fired during the pandemic.

Speaking about her role as a coach and locker room leader, Deeb said, “Definitely polarizing emotions, you know? For example, yesterday I did what was supposed to be a four-hour seminar but it ended up being a six-hour seminar because we were just in it and we were just going. I felt so good at the end of it. I really love coaching and I want it to be a part of my life and my future and I am getting to do a little bit of that at AEW, as well. So that’s a part of me, for sure. I have an innate desire to help people and I’ve kind of always been like that, I really love it.”

Deeb took on Hikaru Shida at AEW Winter Is Coming, losing the trilogy to the former AEW Women's Champion.

Fightful will have live coverage of AEW Dynamite beginning at 8 p.m. ET on Wednesday.

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