WWE loves its brand integration.
As part of WrestleMania Backlash, WWE held a zombie lumberjack match to help promote Army of The Dead starring Batista. WWE has also integrated brands and superstars through partnerships with Old Spice, Cricket Wireless, and more.
Speaking on the WWE third quarter financials call, Stephanie McMahon explained how the company is able to integrate with different brands on television.
"In terms of content integration, would you ever see a Pure Life truck drive into Arrowhead Stadium in Kansas City and have Patrick Mahomes spray down fans with a Pure Life brand super soaker as part of a touchdown celebration? Or have Zomies replace the offensive line for one down? My guess is no, but you can in WWE. Because we have all the exciting action of a live game, but are scripted like a great movie, we can write those integrations in ways that are fun and memorable for the audience and our partners or we can leverage our creative writing and media teams to create customized content across digital and social media that is relevant to that platform like we did with Old Spice when we introduced a new WWE superstar with the same name as their new scent The Night Panther. We produced 16 pieces of original content that delivered over half a billion impressions and 40 million views with 96% of our audience saying they would take action towards Old Spice," she said.
The Night Panther was played by Rick Boogs, who is now part of WWE SmackDown.
Based on the way the Chiefs have played defense this season, it's possible Zombies have replaced the defense and not the offensive live.
You can find full notes from WWE's third quarter financials call by clicking here.
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