Stephanie McMahon wants talent to take the opportunity to grow their brand on social media.
On September 5 it was reported Vince McMahon sent a message to talent, asking them to stop engaging on third party platforms such as Cameo and Twitch. WWE confirmed the report and issued a statement on the matter, saying they were looking to protect their intellectual property and partner with third party platforms on a company-wide basis.
Speaking to Gary Vee in July, Stephanie McMahon was asked about superstars growing their brand in WWE.
"Steve Austin tells this story of standing at the curtain and was watching somebody and he looked over at Vince at said, 'You should really that kid a push, they've got something.' My dad looked back and said, 'All I can provide is the opportunity, the rest is up to him.' Austin said that's when the lightbulb went off for him. 'Oh, this is really about me and my ability to listen and grow my brand.' The talent we have today have more of an opportunity than anybody because of social media because they recognize the opportunity to build their own brand and their own voice inside and outside the ring. The more people engaged with you as a person, the more they want to see you perform (in WWE)," she said.
Despite the interview being a couple of months old, Gary Vee re-released the interview clip on Monday as part his new series How To Learn From Your Mistakes - Monday Marketing Takes.
Plenty of wrestlers have spoken out regarding WWE's new policy including Xavier Woods and Paige, two of the most prominent Twitch streamers in WWE. You can find Woods' comments by clicking here and Paige's comments by clicking here.
If you use any of the quotes above, please give a h/t and link back to Fightful for the transcription.
