In recent years, WWE has cut down on house shows, now labeled as live events, which has its positives and negatives in terms of the schedule and training.
Speaking at the JP Morgan Annual Global Technology, Media, and Communications Conference, TKO COO Mark Shapiro commented on WWE reducing house shows and pricing for events.
"We cut those house shows down to where now we're doing 200 events a year. We cut them 75%, the number of house shows that we do. We feel that's a good place to be and we'll continue to prune as we go through. WWE has tremendous upside on global partnerships. Tremendous upside on ticket pricing. Tremendous upside on site fees, dynamic pricing, yield management. All areas we're really focusing and pushing in on as it related to live events. As you saw on our first quarter, our margins significantly expanded as it relates to WWE live events," said Shapiro.
WWE has no scheduled house shows until August.
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