Triple H has been running WWE creative for the better part of three years as the company sets a new gate record seemingly every month.
In January, WWE Raw premiered on Netflix, marking a new era for the company as the flagship program was off cable TV for the first time ever.
Speaking at the JP Morgan Annual Global Technology, Media, and Communications Conference, TKO COO Mark Shapiro highlighted Triple H and Netflix are growth factors for WWE.
"There are two x-factors when you look at WWE. Netflix, this is the greatest marketing platform you could ever ask for. Their pre-roll is one of the strongest tools. If you're clicking on that icon, you're getting a trailer. The (other) x-factor is the creative power we have behind the brand. Paul Levesque [Triple H] lives and breathes; his whole life has been spent in WWE. He's amazing on the creative storylines. Just when you think you know where he's going, he turns left, like the heel John Cena became and then the champion," said Shapiro.
Cena turned heel at WWE Elimination Chamber and won the Undisputed WWE Title from Cody Rhodes at WrestleMania 41.
Elsewhere during the conference, Shapiro commented on WWE: Unreal. You can find his full comments by clicking here.
If you use any of the quotes above, please credit and link to the original source with a h/t and link back to Fightful for the transcription.
