AEW was formed in 2019 and qucikly established itself as the number two promotion in North America, landing a TV deal with Turner Sports for a weekly show on TNT.
The company has grown in a number of ways over the years, including its streaming rights with an additional weekly show on Turner Sports and a simulcast on Max.
Speaking to the Toronto Sun, discussed the growth of AEW and how Max changed things for them and the fans.
"What's really changed for us this year; It's been a true game-changer and sport-changer for AEW; it's changed the whole marketplace for us in terms of AEW's wrestling landscape. It's Max, the streaming service. Having AEW on Max has helped us reach new viewers, a new audience, a younger audience, all kinds of people who have never seen AEW before, maybe even some cord-cutters that have gotten away from cable, coming back into AEW. We're still seeing record viewership on TSN, TBS, and TNT. The audience all went up from Q4 to Q1, even though we started streaming, more people are watching on cable, which is the complete opposite of what every analyst would've expected. We've grown our cable numbers as we expanded into the streaming universe, and that move to streaming has injected a lifeblood into AEW that's been a really positive thing for the wrestlers, the staff, and the fans in 2025. The most important thing we're doing is great shows every week. Every Wednesday and Saturday, the shows have really delivered, and our fans have been behind the company. Our fans love wrestling, they're vocal, and we listen. I love hearing when they enjoy it and I want to lean into things they like. It can't be the same show every week. It has to be different things, but trying to produce shows that our fans like is something we want to do and we have been doing a great job of in 2025," said Khan.
On Tuesday, AEW announced that AEW All Out will be held in Toronto. Fans can learn more by clicking here.
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