Bruce Prichard recalls WWE joining the New York Stock Exchange and how Vince McMahon, as per usual, was not going to be told “no” regarding any of his ideas.
WWE is always looking to due to the unprecedented and in 2000, when they joined the New York Stock Exchange, they put a ring in the middle of Wall Street and hosted matches. One of those matches Vince McMahon wanted to present was The Rock versus a Bear.
Bruce Prichard, on the latest episode of Something to Wrestle, explained what it was like to try to put that event together and how a bit of serendipitous help from President Bill Clinton may have come into play.
"The ring on Wall Street is when we moved from NASDAQ to the New York Stock Exchange. Vince came into my office on a Thursday, and I believe that it was going to be a Tuesday or a Wednesday that we were going to go and be on the New York Stock Exchange, to ring the bell on the stock exchange, and Vince wanted to put a ring in the middle of Wall Street. Shut Wall Street down and put a ring there and have matches at noon. Huge spectacle, we're gonna go live on WWF.com," Bruce recalled. "So it's like, okay, cool. I thought he was just kind of like telling me this. So that I knew that, 'Okay, we need to put together a show, we need to come up with something.' But what he was telling me was, 'Hey, I want to do this, get it done. As he's trailing off he goes, '...and I want a bear! I want The Rock to wrestle a bear. 'The Brahma Bull' versus the bear. The honest to God living wrestling bear, which used to be an attraction back in the day."
Given his task, Bruce Prichard was now saddled with being the messenger having to tell anyone that he got in touch with to try to pull this event off that “no” was not an answer that was acceptable to Vince McMahon.
"So I'm scratching my head. I called someone in their office that dealt with that type of logistics, and how do you get a street shut down in New York, and so on and so forth? the answer I got was that 'Wall Street had never been shut down like that in the history of Wall Street, you can't shut Wall Street down. Doesn't happen.' Well, 'Vince wants to put a ring up. Vince wants to have this event when we go to the stock exchange.' Ah, 'Bruce, that can't be done.' Well, 'It's not about if it can be done, it's what do we have to do to get it done,' and we got it done," Bruce recalled. "We pulled a lot of strings and were able to get —the stars lined up. Clinton was the president at the time, and Clinton was actually speaking in a hotel three blocks from the stock exchange. So there were already roadblocks in place, and a great deal of security already. So while you would think that would be a hindrance, I think that kind of helped us in that they were probably going to block off that area anyway. So we got the other end of it blocked off because it only made sense. A lot of things fell into place. Very, very fortunate. But it was by the hair of our chinny chin chin, and it was there — 'No' was not an acceptable answer."
As for the bear, while the visual of a literal bullish vs. bearish market would have been nice in the eyes of Vince McMahon, discretion was the better part of valor and there was no bear.
"The bear, thank God, was reconsidered on several fronts," said Bruce. "Because, first of all, you had the animal rights activists that would probably not look kindly on a wrestling bear. Even though the human rights activists are the ones that probably should have been alarmed. Because trust me, the bear always goes over... So anyway, as we're getting closer to this. The idea becomes, 'Well, do you really want a bear hanging around on the New York Stock Exchange the day that your stock goes public?' Well, 'The bear was out today on the New York Stock Exchange.' No, you don't want that. You want 'The Brahma Bull.' You know, it's a bullish market and not a bear market, for God's sakes. So we had 'The Brahma Bull' and we didn't have any bears hanging around there. So it was interesting, but we were able to get it done."
McMahon is still breaking records to this day as WrestleMania 38 topped this year's Super Bowl in regards to social media performance. Learn more here.
Early access to this podcast was granted via a subscription to AdFreeShows. Subscribe at this link for access to early podcast releases from other names such as Jim Ross, Eric Bischoff, Matt Hardy, Kurt Angle, and more.
If you use any of the quotes above, please credit the original source with a H/T and link back to Fightful for the transcription