WWE Co-President comments on recent backstage creative changes.
This past year has brought about many backstage changes to WWE. It started in February when WWE brought back Bruce Prichard to a full-time creative position. From there, Jeff Jarrett and Dana Warrior were added to the creative team while R.D. Evans, Kazeem Famuyide, and others left and Road Dogg stepped down as head writer of SmackDown. WWE has also cycled in and out producers with Abyss, Sonjay Dutt and Gregory Helms joining the team and Arn Anderson and Dean Malenko departing.
With all the changes behind the scenes, it's easy to wonder how that affects the creative process. WWE Co-President George Barrios wouldn't put much stock into the changes.
"What gives me confidence is that we've been creating stars and putting smiles on people's faces for a long time. You're always looking to get better in terms of your process and tools you're using. We've got a lot of great talent and we try to supplement that over time. I wouldn't put too big a spotlight on (creative hires)," Barrios said during a JP Morgan Investors Conference. "The most important asset we have is our talent. So, what should we be focused on, what's going to move the needle and what's the best way to engage in our fanbase?"
During the same call, Barrios touched on AEW competing with WWE. You can view his comments by clicking here.