WWE has filed a new trademark.
On August 31, WWE filed a trademark on "Brodown" relating to wrestling exhibitions and entertainment services.
The following description was given:
Mark For: BRODOWN trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment. [all]
It is unknown how WWE will use the trademark on television, however, "Bro" is a word readily associated with Matt Riddle. Riddle is currently one-half of the WWE Raw Tag Champions with Randy Orton.
You can keep up with all the trademark news in wrestling with Fightful's search engine.