WWE Partnering With Sony India To Hold Event Focused On Developing Indian Stars In 2021

WWE is bringing fans more international content.

WWE President & Chief Revenue Officer Nick Khan announced WWE will be partnering with Sony in India bring fans an event that will primarily feature the development of Indian superstars. The event will air on Sony platforms in India and be distributed domestically in the United States, but a platform was not officially announced.

No further details regarding the event were announced.

Later in the call, Khan said they want to make sure they have the right talent for the event and that the cost structure will resonate for WWE and Sony business. He also said there will be more events if it makes sense for all parties involved.

Khan said WWE continues to develop localized content as they believe these partnerships are the best way to build engagement and maximize the value of content for international partners and fans.

WWE extended its partnership with Sony Pictures in India in March. SPN has the rights to air Raw, SmackDown, NXT as well as WWE pay-per-view events live on its sports and digital platforms in English, Hindi and regional languages. You can find the press release by clicking here.

You can listen to the WWE third quarter 2020 financials call by clicking here.

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