WWE has clarified rules regarding talent using third-party platforms to build their brand.
According to Dave Meltzer of the Wrestling Observer, WWE held a meeting prior to Raw where it was clarified that talent can use their real names on Twitch and YouTube, but they must inform the company of third party platform usage. Fightful has since confirmed the report.
The continued use of Cameo was not made clear.
On September 5 it was reported Vince McMahon sent a message to talent, asking them to stop engaging on third party platforms such as Cameo and Twitch. WWE confirmed the report and issued a statement on the matter, saying they were looking to protect their intellectual property and partner with third party platforms on a company-wide basis.
Their full statement read:
“Much like Disney and Warner Bros., WWE creates, promotes and invests in its intellectual property, i.e. the stage names of performers like The Fiend Bray Wyatt, Roman Reigns, Big E and Braun Strowman. It is the control and exploitation of these characters that allows WWE to drive revenue, which in turn enables the company to compensate performers at the highest levels in the sports entertainment industry. Notwithstanding the contractual language, it is imperative for the success of our company to protect our greatest assets and establish partnerships with third parties on a companywide basis, rather than at the individual level, which as a result will provide more value for all involved.”