The return of Jon Jones meant big pay-per-view business for the UFC.
According to Dave Meltzer of the Wrestling Observer, UFC 232 did "roughly" 700,000 pay-per-view buys. UFC 232 was headlined by a Light Heavyweight Title bout between Jon Jones and Alexander Gustafsson and a women's superfight between Featherweight Champion Cris 'Cyborg' and Bantamweight Champion Amanda Nunes.
The only pay-per-view event to top UFC 232 in buys this year was UFC 229 headlined by the return of Conor McGregor and his grudge match with Khabib Nurmagomedov. Last year's December event, UFC 219: Cyborg vs. Holm, did 380,000 buys.
The first bout between Jones and Gustafsson, which took place at UFC 165 in September 2013, did 310,000 buys. UFC 232 is tied for highest buyrate Jones has drawn without Daniel Cormier as his opponent. His UFC 145 match against Rashad Evans also drew 700,000 buys.
UFC 232 got a late publicity boost thanks to the infamous picograms found in Jones' system prior to the fight. The event was moved from Las Vegas to California a week before the show as a result of the Nevada State Athletic Commission not licensing Jones due to an abnormal drug test.
Jones successfully defeated Gustafsson in the main event and passed subsequent drug tests.