The UFC is now a public company as majority owner Endeavor has entered Wall Street.
UFC president Dan White was at the bell-ringing session and tweeted from outside the New York Stock Exchange. EndeavorGroup Holdings, home of UFC, WME, and IMG, went public on Thursday, April 29 under the ticker symbol EDR. Endeavor priced its IPO at $24 with the goal of raising $511 million to more than $550 million. The share price indicates that the company is valued at $10.6 billion.
Endeavor is in the process of raising roughly $1.7 billion in order to buy out the remaining 49% stake in UFC that it does not already own. Endeavor recorded a net loss of $625 million in 2020 while its debt load stands at $5.9 billion. The UFC was one of the few Endeavor-owned businesses that didn't see job losses during the pandemic, with White adamant throughout that the show could go on amidst COVID-19.