Companies are just trying to help.
Sunday's WWE Hell in a Cell event didn't exactly end on a high as the Hell in a Cell bout between Seth Rollins and 'The Fiend' Bray Wyatt was ruled a "match stoppage" following Rollins smashing a sledgehammer into a pile of metal laid on Wyatt's head. The ending drew "AEW" and "refund" chants from those in attendance.
Following the bout, companies such as Brazzers and Blue Chew stepped up to offer their expertise on how to reach a satisfying conclusion.
X-Pac, who was backstage as part of WWE Watch Along, couldn't believe the finish either.
Some in AEW saw this as an opportunity.
Jericho also retweeted comments from fans who were angry and unsubscribing from WWE Network along with praising AEW.
Meanwhile, Mick Foley tried to find a positive.
Fightful Select reported on backstage reactions to the finish. You can access the report by clicking here.
You can listen to the Fightful crew react to the finish in an EPIC TRIGGERED RANT in the video above.