There was a bit of a disagreement between Pabst Blue Ribbon and All Elite Wrestling, leading to the advertisement you saw on the program. PBR had hoped to capitalize on the Domino's/Nick Gage controversy of last week, and had rushed production of a commercial that was set to feature Adam "Hangman" Page. We're told that Page flew to St. Louis to film the commercial and was paid a flat fee, but that an All Elite Wrestling rep kiboshed the production. Pabst Blue Ribbon was told that in order to access AEW stars for a commercial placement during Dynamite, it would require a 2022 agreement and a "six figure investment." We have not been able to get a response from AEW directly on the matter.
The advertisement that ended up airing featuring Matt Cardona, Hornswoggle, Brian Myers and Chelsea Green went through significant edits to remove wrestling moves from the spot.
This article first appeared on our premium service, Fightful Select. Subscribe to get exclusive news every day, and a half-dozen weekly podcasts.
To directly support us and our continuing breaking news, interviews, and the like, subscribe to FightfulSelect.com. You'll get exclusive news sent to you directly before anyone else, and dozens of podcasts monthly including Alex Pawlowski's Sour Graps, Sean Ross Sapp's Q&A, Retro Reviews and more