Former WWE creative writer Bruce Prichard gives his take on the competition between WWE & WCW. Prichard even opens up about how he perceived Eric Bischoff in the 90's and how that perception has changed.
During 'Royal Rumble' weekend, Bruce Prichard, Eric Bischoff and JBL, joined the "Sam Roberts Wrestling Podcast". During the interview, among many other topics being discussed, Prichard gave his take on the 'Monday Night Wars' and how he perceived the competition, which was Eric Bischoff. Prichard revealed that there were times when he felt that WWE would "shut down" while competing with WCW.
"Without a doubt; when there is somebody, you fight a lot harder when you’re getting your ass kicked. When Eric was coming after us with vengeance, all of a sudden, we weren't the only game in town. We weren’t the ones who were just fighting for that existence and to be part of everything. They’re doing great numbers which helped us do great numbers and I think that’s what is missing today, some good healthy competition". Prichard added. "There were times when we thought: ‘Oh man, this could be it,’ but at the same time having been in similar positions we knew we just had to keep working and there would be light at the end of the tunnel. But there were definitely times when we thought this could all be over.”
Shortly after stating that he thought there were times where that would "be it" for the WWE, Prichard opened up his thoughts regarding Eric Bischoff. The man known as 'Brother Love' says that Bischoff and himself have become great friends over the years.
“I was actually one of the guys who wanted to bring him in. Again, you have to understand when I say I hated his guts, but I am just a guy who hates losing. You judge them based on the outside perception and once I met him I fell in love with him and he is one of my best friends today. If we had met in ’98 it might have been a different story.”
Since his creative writing days with WWE & TNA, Prichard has since went on to have one of the more successful pro-wrestling podcasts; "Something To Wrestle With".